Twitter is a potentially powerful marketing tool with almost 330 million active user,from which 69 million are united states users.we have selected the most effective twitter marketing strategies that are given:
Keep it short:
Tweets that are 100 characters or less tend to get higher conversions. When you’re promoting a link, just write a brief intro – enough that the reader knows what to expect when they click through.you can use sharesupplier marketing tools to grow fast
Use promoted tweets:
Want even more exposure than what you’re getting from everything above? Promoted tweets will get it, with just a small investment. They’re easy to create and can bring you a lot of traffic.”Be sure to directly target your audience with promoted tweets.
Use twitter analytics:
twitter analytics marked a solid move towards greater transparency and measurement abilities for all users. And since then, Twitter has continued to make upgrades to the tool, most recently by creating a standalone analytics app called Engage, and launching analytics for Twitter Moments.Understanding which types of content and topics your audience members most enjoy can help drive your social marketing and content strategy. What’s the point in sharing content no one cares about or enjoys?
Discover leads in chat:
A Twitter Chat is a hotbed of people interested in a particular niche, so find one that aligns with the audience you’re aiming for and join in. You’re not there to sell – that’s a quick way to be ignored and shunned – but you can look at who is chatting and pinpoint high quality prospects to start a relationship with. This is a perfect opportunity to connect with people via helpful comments and casual interactions
Optimize your twitter bio: Receiving a ton of shares is great, but don’t forget there will be people who may find your profile of their own accord. For these people you need to ensure that you’re both easy to find, and it’s clear what you do when people arrive there.
Have a cover photo that ties into your latest campaign, include your website link, and have a pinned post that gets across a key message or link. You also want to think about your bio, as this will help you appear in searches on Twitter. Make sure you weave in key industry terms so that people can easily find you. If you’re just starting a campaign, then it may be worth looking at ways you can optimize your whole social presence.
Involve your colleagues:
The first people to help build your brand should come internally,” says Amanda Cohen, marketing coordinator, Homescout Realty. “Make sure your coworkers are following you on Twitter and tweeting, re-tweeting, engaging.
Response properly:Responsiveness is the best action brands can take to to prompt consumers to buy.
Tweet regularly:Regular tweeting is a sign of an active, healthy profile,” says Sandra Fathi, founder & president, Affect, a public relations and social media firm. “If you only tweet once a week, or once a month, you aren’t keeping up with the Joneses [or the Twitter equivalent]. Worse, folks will forget about you,” she says.
“I recommend daily postings and engagement so that you are top of mind on a consistent basis,” Fathi says. Just be sure you are tweeting relevant or useful information, content your followers will read, click on, retweet and/or favorite.
Find out influencers:
Look for influencers who are already natural fans of your brand and talking about your company.Since these people will be eager to work with you, the partnership will be more authentic. It’ll be much simpler to build your relationship with these influencers and get them to promote your brand.
Many people don’t know about favourite tweets, but it can get someone’s attention more than a retweet or a mention,” says Amy Marshall, COO, Fathom, a digital marketing and analytics agency.
Integration with other social platforms:
Twitter, like other social media platforms, is much more effective when integrated with your other marketing activities,” says Mark Schmulen, general manager, Social Media, Constant Contact, an engagement marketing company. “For example, if you’re running a promotion or contest on Twitter, let your email subscribers know about it, as they are another customer base who have already let you know that they want to receive messages from you,” he says. “Inversely, by occasionally tweeting out the link to your mailing list, you can also tap your Twitter base into your email content.”
Use images and videos:
Raise your message with a picture that will put an impact to your tweet. Photos stand out more, getting more impressions and more engagements on your content.If a picture’s worth a thousand words, a video would speak millions. Videos, if integrated into your message, could work wonders to put your message in front of the right audience. Embed short but informational and entertaining videos for your followers.
What are you planning to achieve through Instagram influencer marketing? Whether you’re planning to extend your reach or promote a new product, defining your goals is necessary. No marketing strategy is complete without having measureable goals that you want to achieve. Without goals, objectives and milestones, you’re bound to make the same mistakes that so many small businesses on social and marketers fall into when it comes to social media marketing.
Offer discounts to tweet followers:
Score Twitter contests such as: ‘The next 50 people that retweet me will receive a coupon for 50 percent off,’ or have people post pictures of themselves in the store or using the product and do a random drawing,” suggests Marshall.
Schedule your tweets:
you should also have a set posting schedule for your Twitter account. Your Tweeting schedule should detail what and when you plan on Tweeting. Your strategy should outline things like when you’re going to Tweet links to your new posts and other updates. A benefit of having a set Tweeting strategy is you can avoid mistakes like only Tweeting out links to your new blog posts once. In general, this is one of the biggest mistakes brands tend to make on social media, but it’s particularly bad on Twitter.
Make conversation tweets as don’t tweet that only contains headlines with a link, sacred quotes or comic statements. They should open the door for communication and conversation for tweet followers.make open ended tweets,it will engage the more followers.if you are more conversation it will results on more engagment.it is not necessarily to use a personal account for such conversational tweets but business accounts can also help to get more engagment with conversational tweets.
Follow popular hashtags:If there is a trend or hashtag that you can jump on board with, your tweet will be seen by anyone following the topic. This is a great way to promote relevant blog posts and content that will drive new traffic to your website and possibly new followers to your Twitter account as well.This one may not apply to every industry, but one way to spread your Twitter message beyond your own followers is to attach it to a currently popular hashtag (#keyword) or topic. The top 10 most popular hashtags are listed on the right sidebar of your Twitter homepage. You can change it to show worldwide trends or trends specific to a particular country.
Tag relevant profiles in images:
While this may seem like a small point, did you know you can tag up to 10 people in a Tweet image? Used strategically this means you can actually tag 10 additional accounts that would have affected your character limit in the original Tweet. If you’ve produced a piece of content with input or examples from multiple people, this is a great way of alerting them to your post and boosts your chances of extra engagement. Alternatively, it could be used to tag relevant celebrities, competition winners, or other profiles under your brand umbrella.
Share more than once:We found that Tweets with URLs in the middle are 26% more likely to get retweeted than Tweets with URLs at the end. If this isn’t something you’ve tried on a previous Tweet, give it a go now.Not everyone can be on Twitter at all times, and most people won’t make a point of visiting your profile in case they missed something, so don’t feel shy about sharing your content multiple times. On average, your second post of a piece of content will receive 86% as much engagement as the first time you Tweeted it. An added bonus of this is that you can experiment with different text or images when sharing the content and compare performance to help with your Tweeting strategy going forward.
Tweet at best times:
You may already know your best time to Tweet by hour, but an understanding of what your audience is likely to be doing will help too. For example, if you’re a coffee chain aimed at young professionals, there is a good chance that their day will be full of meetings which generally start or finish on the hour. So Tweeting just before or after will catch people as they are waiting for their meeting to start, or as they’re leaving it, perfect to get your cup on their mind. This will help to nudge your engagement rates up slightly as you adjust your posts to suit the lives of your audience.